Google Ads

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Google Ads – Paid Search

You know Google ads generates leads and if done right it can change a business.

Are you looking for Google Ads Help? Dipped your toe in or had another agency run your account and you want more out of it, but you don’t have time to do it yourself.


Search has been at the heart of our offerings since Seymour Digital was founded and we consider ourselves to be a market leader in this field.

We innovate, follow practice best practises, and know when to dodge and weave. We have devised and tested our advanced consolidated account structure and optimization techniques which outperforms many others. We collaborate with you, Google directly, and other industry leaders for search adverting projects and strategies.

Google Ads is one of the most powerful advertising platforms available, allowing you to reach millions of potential customers at a precisely targeted and cost-effective manner. With Google Ads, you can display your ad to people who are searching for products or services like yours, reaching them at the exact moment they’re looking to buy.

Are you looking to drive more traffic to your website and increase your online visibility? Look no further! Our team of certified Google Ads experts is here to help you get the most out of your advertising budget.

Our team has extensive experience in creating and managing successful Google Ads campaigns for businesses of all sizes. We will work with you to understand your business goals and target audience, and create a custom advertising strategy that delivers the results you need.

Our services include:

  • Campaign setup and optimization
  • Keyword research and selection
  • Ad copywriting and design
  • Bid management and budget optimization
  • Performance tracking and analysis

Our goal is to help you achieve the best possible return on investment (ROI) from your advertising spend. We use advanced tools and techniques to continually monitor and optimize your campaigns, ensuring that they are delivering the highest possible performance.

Don’t let your competitors get ahead. Contact us today to learn how we can help you get more from your advertising budget with Google Ads.

In Need of a Professional Google Ads Consulting Service?

The best way to leverage Google is to put your ads in front of a targeted audience looking for your services.

As a Google Ads consultant, we partner with you – the CEO, or Marketing Director – to ensure your Google Ads account matches your ideal prospect.

Save time, increases your sales, and minimizes wasted money on pay-per-click advertising. Our highly-focused Google Ads consultant services will help you to identify your target audience, attract new customers, and drive relevant, qualified traffic. 

A Google Ads Consultant Can Help Grow Your Business and Improve your ability to Stay Ahead of the Competition.  

We are Innovative & Expert Google Ads (PPC) Managers.

Ask about new PPC Opportunities. Get a Free Consultation on your Google Ads campaigns. Our Google Ads Agency is Dedicated to Maximizing Your PPC Profits.

We’ve been in PPC Management 15+ Years & We Love Working On Google Ads Campaigns

Do You Need More Leads Or Sales Right Now? We Can Help. Let’s Start With A Free Evaluation. Talk to a Google Ads Consultant that can Deliver Fast Results.

Use Google Ads

If you want to be at the top of Google fast, Google Ads is the way to go. But don’t just take my word for it: a recent study shows that paid search advertising leads to a 45% increase in clicks and a 70% increase in conversions

What Our Expert Google Ads Consulting Services Include

Wondering how our professional Google Ads consulting service works? 

Each business is different, so we tailor our Google Ads consulting services to the needs of your business. 

Typically our Google Ads consultant services include a variety of the items below:

  • Paid Campaign Analysis & Implementation: Our team of experienced Google Ads consultants will analyze any existing paid campaigns to understand your paid campaigns’ strengths and weaknesses. 
  • Account Audit: Once an audit is complete, our team will outline an improvement plan, starting with what would make the most significant impact in the shortest amount of time. 
  • We will also identify any missed opportunities or poorly structured campaigns/accounts causing you to waste money on inefficient, or ineffective ad campaigns. 
  • In our Google Ads consultant role, we can be as hands-on or hands-off as needed.
  • We can consult and provide your team with the knowledge and methods necessary for improvement, or we can completely manage your campaign and implement our recommendations. 
  • Search Network Advertising. The Google Search Network is a group of search-related apps and web properties. There are two networks, Search & Display and you can pay for ad placement and be strategic on both.
  • Ad Variation & Testing With ad variation & testing, we can identify small changes to ad copy that can improve your quality score and conversions, typically with a reduced budget overall. 
  • Monthly & Real-time In-Depth Reporting. You’ll be blown away by our transparency and reporting processes. When we manage your Google Ads account we provide one-on-one meetings monthly or as frequently as needed and provide you with a real-time dashboard to access your most vital Key performance indicators (KPIs) at anytime. We create and customize your reports to your business’s needs.

Google Ads Optimization & Management

Google Ads management is one of the most important aspects of Google Ads success. With a fully optimized Google Ads account, businesses & brands can achieve their marketing goals and hit their KPIs and sales objectives — but not every business or brand knows how to manage Google Ads well. Our team is certified in AdWords, with years of experience in marketing, advertising, and more.

Professional Google Ads Consulting Service

Campaign Creation & Management. We use our expertise and knowledge of Google Ads to improve your Google Ads results. We help you build the right strategy for your business: choosing the right keywords, creating relevant ads, and using best practices to reach potential customers, building custom audiences, creating negative keywords we do everything in our power to ensure you get the best bang for your buck.

5 Step Process

  1. Our first phase includes setup, analysis and strategy development
    We start off by working towards understanding your business in detail. We learn about your goals for paid search and match them to our strategy. we’ll work together to create the best and smartest strategy for your business
  2. Next, we conduct a competitive, industry, and keyword analysis.
    We also configure all your digital assets like Google Ads, Google Analytics, Tag Manager, Google Seach Console, Google Optimize, and Microsoft Clarity,
  3. Next we create your Ad Creation.
    Your paid search team will create all of the ad copy and messaging for the campaign. We will develop highly relevant ads that speak to each user’s search intent. We’ll use your reviews, your website and the Google Search Engine Results Pages to find the best text for your ads.
  4. Optimization.
    After we turn on the add to start bringing in new traffic we will work towards getting more and more leads over time.
    Paid search management includes analyzing results, fine-tuning the strategy and keeping your working on campaigns to get you the results you’re looking for.
    Our detail-oriented approach includes constant monitoring and improvement.
    We manage every PPC (pay-per-click) account daily, and providing beautiful robust reports. We measure the leads you’re getting so you’re always in the loop on the success of your campaign.
  5. Reporting & Meeting
    Transparency is at the core of everything we do. We want you to have the same information we do. Every month you’ll get a report from us and you’ll have the option to meet us so we can go through what’s up, what’s down, and what it all means. Every monthly report also includes a list of every keyword that generated clicks in your campaigns.

What Our Clients Say About Us

 
 
 
  
 
 
 
 David Lowes 
 
 
 David Lowes 
 
2022-05-20
 
 
  
I deeply appreciate the help Pip and Phelan have provided to the success of our business through excellent management of our Google Adwords and SEO practices for our website. The extra notes and tips to help us help ourselves were very valuable and they were always available to answer our many questions. Thank you!
  
 
  
 
 
 
 David S 
 
 
 David S 
 
2022-04-13
 
 
  
Great team of SEO professionals. Very knowledgable, helpful and communicative. They are also creative and insightful with ideas and feedback on all SEO channels including your website and social media platforms. I would recommed Pip and her team!
  
 
  
 
 
 
 Imran Din 
 
 
 Imran Din 
 
2022-04-07
 
 
  
Pip and her dream team are truly a pleasure to work with! They have taken me from not knowing what was going on with my Ads a few months ago, to dominating my industry. With the success we've had so far, we're finding other area where their skills could be useful and we're beginning the journey of SEO and Social Media Marketing. Would Recommend.
  
 
  
 
 
 
 Kathleen Celmins 
 
 
 Kathleen Celmins 
 
2022-03-25
 
 
  
Phelan and Pip were SUPER helpful with our YouTube ad strategy. They talked us through some rather complex topics and made them easy.
  
 
  
 
 
 
 Emma Bates 
 
 
 Emma Bates 
 
2022-03-25
 
 
  
A wealth of knowledge on YouTube ads! Thank goodness for Pip and Phelan's help with getting our ads up and running.
  
 
  
 
 
 
 Mitchell D'ganigian 
 
 
 Mitchell D'ganigian 
 
2022-02-03
 
 
  
Very informative at all the information I needed and and more things I didn't even know about showed me places to take a look at I was very pleased I was in and out of there in no time and I just love the way the people talked with other people that were in the office as well as myself everybody seemed very professional
  
 
  
 
 
 
 Jason McCormick 
 
 
 Jason McCormick 
 
2022-02-01
 
 
  
I thought I was pretty slick with my SEO and Google marketing that was until I reached out to Pip and the team at Seymour Digital Media! since we hear at COASTAL POWER VACUUM hired Pip our goals have been met, monthly budget have been on point and we have seen growth in multiple service areas. I am always looking forward to the monthly reports sent to us it always has good data regarding our marketing and always comes with recommendations to achieve our next goal. 👍
  
 
  
 
 
 
 Kyle Bernard Salameño (Kyleysaurus) 
 
 
 Kyle Bernard Salameño (Kyleysaurus) 
 
2021-11-25
 
 
  
Your place for SEO and Google My Business. Highly recommended.
  
 
  
 
 
 
 Business of Creativity (Aura McKay) 
 
 
 Business of Creativity (Aura McKay) 
 
2021-11-10
 
 
  
Totally took care of my anxiety about SEO, Google Analytics, and setting up Google Ads. Her personable style and obvious expertise helped me feel confident that she really was the top choice for getting my business seen. Can't say enough good things about her professionalism and the ease of working with her team.
  
 
  
 
 
 
 Dylan McNutt 
 
 
 Dylan McNutt 
 
2021-11-03
 
 
  
They’re very knowledgeable and take the time to let you know exactly what you are getting and if you don’t understand they will slow things down and explain to you. Very transparent great group of personnel they have on staff.

If you’ve tried Google Ads you know how tedious managing an account can be. And if you‘ve tried Google Ads and you felt like you just spent a whole bunch of money and got nothing in return, well this is why you hire a Google Ads specialist.

Keeping up with campaigns & keywords, ads, making adjustments, tweaking bids, creating reports and analysing data can keep you super busy.

Google Adwords is the largest online advertising network in the world, and it’s constantly growing and changing. If you run a business, you may be using it to promote your business. But one thing that’s certain – it can be hard to manage.

Working alone to grow a business without the support of a Google Ads specialist is like swimming in the ocean with sharks – it can be tiring and  you don’t always reach your destination.

With our Google Ads service you’ve got an experienced team on your side. We’ll help you drive the results you want. And while ads are never easy, we make it simple.

Learn more about our services, what makes our process unique, and how we work to help you achieve fantastic results with Google Ads.

Google Ads is a great way to get exposure for your business. It can help businesses reach more customers. If you’ve done Google Ads yourself or another agency has done them you might want to get them checked to see if they’ve been set up according to best practices. Talk to us today and let’s have a look at your account. We’d love to share our knowledge and expertise with you.

There’s no one-size-fits-all answer. The clearest (and most annoying ) answer is it depends. The cost of Google Ads depends on several variables.

All you need is a business or a service and we can walk you through the process. We like to recommend having a website but it isn’t essential to get started and if you’re serious about growing your business a website will soon follow.

The Google Ads auction system uses keywords to determine the ad that appears in the search, and the amount that advertisers are willing to pay for that ad space.  Google Ads auctions run nearly instantaneously — up to 1000 times per second. It’s a hugely complex bidding system involving hundreds of different factors, but the goal is simple: get your ad in front of people searching for your products or services.

Yes. We offer a class that teaches exactly what to do. Contact us to learn more.

Great question! An easy way to figure this out is to search on Google for your products and services and see what comes up.  Do you see other advertisers that sell what you sell? Also if you want to do some keyword research, you can go into the Google Keyword Planner and do some searches. We can help you with this if you have trouble.

Yes! Google ads are great for a variety of local businesses. We’ve helped electricians, plumbers, lawyers, cleaners, mortgage brokers and moving companies to name a few. You can set up your Google Ads account so your ads only show in the service areas you want.

Your Ads can be featured in location based searches and in Google Maps.  If your business wants to generate visits or phone calls this is a great way to get people to call or visit your business. People don’t like to travel more than 20 minutes to get to something, and they also want to work with and support businesses in their local area. 

When people search for nearby businesses they will most likely see local search listings and ads that feature business’ location close to you. 

We’ve worked with hundreds of businesses and we can definitely say Yes! Google Ads can be worth it for many small businesses. Advertising on Google is great for small businesses that need to reach their targeted audience. If you learn how to use Google Ads it can be one of the most profitable ways to get new business.

Many different businesses can use Google Ads. There are businesses that usually see great results and strong return on investment (ROI) from paid search marketing. Here are some business categories we work with and see often on Google Ads:

  1. Finance & Insurance example keywords would include: “self employed health insurance”, “credit cards for bad credit”
  2. Retailers & General Merchandise example keywords include: “vr games,”“peloton”, “14″in bike”
  3. Home & Garden example keywords include: “replacement windows cost”, “appliance repair”, “countertops for kitchen”, ”seeds for spring planting”
  4. Computer & Consumer Electronics example keywords include: “conferencing software”, ”project management programs”, “iMac”
  5. Internet & Telecommunications example keywords include: “prepaid cell phones”, “domain registration”
  6. Real Estate example keywords include: “houses for sale near me”, “best real estate agent”
  7. Health (excluding Health Insurance) example keywords include: “CBT Therapy”, “physio near me”
  8. Law example keywords include: “divorce lawyer”, “estate Lawyer” 
  9. Hobbies & Leisure example keywords include: “kayaking BC”, “buy hammock”, “best vr games”

 If any of these apply to your company and you’re not yet engaging in PPC (pay per click), this marketing channel is worth investigating. Keep in mind these aren’t the only types of businesses that get value from Google Ads, these are just the ones we work with on a regular basis.

Almost any kind of business can make Google Ads work for them. It’s a matter of finding the targeted, relevant, high-intent keywords and traffic that drive affordable leads and sales.

With Google Ads, you’ll have complete control over your budget in real time. You will only pay for qualified sales opportunities (clicks), which will allow you to continuously optimize the use of your budget to achieve the best possible return on investment. This is the exact challenge our search engine marketing agency was made for.

If the above question’s answer didn’t convince you, maybe this will: 52% of people who click on an ad call the advertiser and the top 3 paid ad spots get 46% of the clicks on page.

Google Ads are time consuming if you want them done right. If you don’t know what buttons and levers to push you’ll be spending money you don’t need to. We’ve been practicing our Google Ads skills for more than 15 years. Google Ads can be a nightmare to run 
 unless you know what you are doing or have the right help.

Let us take care of your Google Ads for your business so you can get on with the things that really matter.

You only pay whenever a user clicks on your ad. Regardless of how many times your ad was displayed. You are only charged when a user clicks and visits your website.

In reality, your budget comes down to how much you want to invest in Google Ads. It will also depend on your industry. It is difficult for us to give you an arbitrary budget. Many things go into deciding a budget. If you choose the right keywords and the right keywords can get your ad in front of the right customers you are likely to spend less and gain more. 

Google Ads is your answer and if you want to waste no time using a Google Ads service agency is your best option. Do you want to show up quickly at the top of Google? If you’re growing your business and you need or want more customers, Google Ads is a proven tool to help businesses attract and get more customers. It is a great way to expand your customer base.

Do you see your competitors at the top of Google? Do you want to be there or feel you need to be there but you’re not sure how to not waste money?  If your answer is ‘Yes’ we get that! It’s understandable. 

Investing in Google Ads will drive traffic to your business. Search engines are an integral part of our daily lives. You know your customers are searching for businesses like yours. When they’re searching you want (and need) your business to be right there!

There is a reason advertisers are there, and they keep coming back. The Google Ads platform is one of the most profitable advertising platforms on the internet.

There is a lot to Google Ads. Our job as a Google Ads service agency is to save you money and bring you business. We make sure that when your customers are searching for services like yours your ads show up. Using Google Ads with the help of our Google Ads service agency will save time and money.

To Calculating Budget 

To calculate the number of leads you can expect to get from your website using Google Ads, you need to consider several factors, including the click-through rate (CTR), conversion rate, and average number of leads per conversion. Here’s a step-by-step calculation:

Step 1: Determine the average click-through rate (CTR): The click-through rate represents the percentage of people who click on your Google Ads when they appear in search results. CTR can vary depending on various factors, including the ad’s position, relevance, and quality. Let’s assume a CTR of 2% for this calculation.

Step 2: Estimate the number of ad clicks: To estimate the number of ad clicks, you’ll need to know the average monthly search volume for relevant keywords and the portion of those clicks you can expect to receive. Let’s assume there are 1,000 monthly searches relevant to your business and you estimate capturing 20% of those clicks through your ads. This would result in 200 ad clicks per month.

Step 3: Determine the conversion rate: The conversion rate represents the percentage of website visitors who become leads by taking the desired action, such as filling out a form or contacting your business. Conversion rates can vary widely depending on factors like website design, user experience, and the effectiveness of your landing page. Let’s assume a conversion rate of 5%.

Step 4: Calculate the number of leads per month: Multiply the number of ad clicks (200) by the conversion rate (5%) to get the number of leads per month: 200 * 0.05 = 10 leads per month.

It’s important to note that this calculation provides a rough estimate and actual results may vary based on numerous factors. To get a more accurate estimation, it’s recommended to track and analyze your actual campaign performance using tools like Google Ads and Google Analytics, which provide detailed insights into your website’s performance and conversion metrics.

Example 2: Service Based Business – Landscaping company: 

Step 1: Determine the average click-through rate (CTR): The click-through rate can vary depending on factors like ad quality, relevance, and competition. Let’s assume a conservative CTR of 1.5% for this calculation.

Step 2: Estimate the number of ad clicks: To estimate the number of ad clicks, you’ll need to consider the monthly search volume for keywords relevant to landscape companies and estimate the portion of those clicks you can capture. Let’s assume there are 500 monthly searches relevant to landscape companies, and you estimate capturing 15% of those clicks through your ads. This would result in 500 * 0.15 = 75 ad clicks per month.

Step 3: Determine the conversion rate: The conversion rate depends on your website’s effectiveness, the quality of your landing page, and the attractiveness of your offer to landscape companies. Let’s assume a conversion rate of 8% for this calculation.

Step 4: Calculate the number of leads per month: Multiply the number of ad clicks (75) by the conversion rate (8%) to get the number of leads per month: 75 * 0.08 = 6 leads per month.

Again, keep in mind that this calculation provides a rough estimate. It’s important to continuously monitor and optimize your Google Ads campaign and website performance to improve conversion rates and attract more leads.