Local Real Estate SEO How To
Not showing up in Google can really hurt your business.
Results Are Key in SEO and how do you show results? Reporting. Below is a local SEO Real estate case study.
We were able to help take this real estate agent from #3 to #1 in her industry using a local SEO strategy
Learn how Google Search can help you reach more people with your website
Increased organic search traffic by investing in SEO
When talking to potential clients, the number one question we get is: “What examples and case studies can you give us to prove you know what you’re doing?
What is an SEO Case Study?
An SEO case study is an in-depth study of search engine optimization in a real-world context. It can focus on different SEO tactics grouped as an SEO strategy.
The goal is to determine what will work in search engine optimization to improve traffic and organic visibility online.
Real-Life Case Study Examples
Search Engine Marketing results for clients vary greatly depending on the competition, the industry and the location. Along with this, the client has to commit to the process.
SEO changes, competitors grow, the markets change, and results achieved from SEO take time (I say a minimum of 18 months to see the accurate results).
We believe that to be successful online. You need to have a Seach Engine Marketing specialist team helping a business. Continued investment is one of the best investments you can make.
Our Case Studies
Competition can be high if your competitors are;
- doing SEO,
- have a website online longer than yours,
- have good quality links,
- have many service pages on their website,
- blogging regularly, and
- regularly post on social media
Local SEO Case Study
What’s the secret to ranking in local search? Of course, it is getting your business high in organic search engine results pages for local searches.
Get all the details in our Local SEO ranking case study.
We were able to help a realtor go from the #3 position to #1 in 9 months.
We did this using a specialized Local SEO strategy. This strategy completely changed her business, and she has gone on to create her brokerage and now has agents working under her.
The Realtor Local SEO Challenge
Paige was a new realtor in her area with great aspirations to become number one in her market.
She had her socials dialled in, but she was unsure how to capitalize on the largest search engine used in the united states, Google.
The desire was that people searching for real estate agents on Google would pick her up and call to get help and more information about buying a home in Gig Harbor.
Doing Google Ads was one thing. Doing Google Guaranteed helped, but really, it was the organic positioning in local maps and local searches that mattered most.
In 2021, Paige Schulte came to us. Before she started anything on Google, She had a website.
In the first year of doing local SEO, we did an audit and focused on ensuring that we were utilizing her best assets and putting as much as possible on her Google Business Profile.
As a real estate agent, photos were the best asset we had, so we used them, and we used them well.
The task was simple, but the results were extraordinary, and the continued SEO investment continues to bring tremendous success.
Local SEO Ranking highlights
- The client is the #1 realtor in her area and has created her brokerage.
- The client collaborated with us, and our combined power made what we did a success.
- The customer has recommended us to more than five high-profile real estate brokerages, and
- real estate individuals in the last five months.
- The client continues to do Local SEO with us.
120% Increase Discovery Search Impressions (year over year)
37% More Phone Calls (year over year)
86% Image Views in Search (year over year)
Achieving #1 Realtor in her market in Washington State using Search Marketing
Success Metric #1
Discovery Search Impressions
— Discovery Impressions from a discovery search refer to generic searches like “realtor near me” or “buy a home.”
Before we started our Local SEO program, this realtor was #3 in the market.
We optimized the Google Business Profile using the product section, posts, images, catagories, locations, and service sections and matched them to the website. We also created a photo/image drip campaign where we added new photos weekly to the Google business profile.
Over time we’ve seen an increase in total impressions and Clicks coming from Google.
Success Metric #2
Phone Calls From Google Business Profile
Achieving #1 Realtor in her market in Gig Harbor, Washington State
Many mobile users use the click-to-call feature, meaning appearing on the front page of Google Maps results is crucial to your business. 64% of consumers have said they use GMB to find contact details for a local business
Local SEO Success Metric #2
Phone Calls From Google Business Profile
Achieving #1 Realtor in her market in Gig Harbor, Washington State
Many mobile users use the click-to-call feature, meaning appearing on the front page of Google Maps results is crucial to your business. 64% of consumers have said they use GMB to find contact details for a local business
Overall Local SEO Real Estate Case Study Results
In closing, our client continues to invest in achieving their Local SEO.
Their goals and our team managing their local SEO set them apart from the competition.
They look forward to implementing more features from Google that will help their users understand them better and have said, “This is only the beginning of our story.”
“Very transparent great group of personnel they have on staff.”
The Secret To Ranking In Local Search: Ranking in Organic Search
Local SEO (Search Engine Optimization) improves search engine visibility for local businesses. To rank in local pack and local organic search engine results pages and, more importantly, generate leads for your business, you need first to build a strong foundation.