Google Data Studio
Reporting that makes a difference. This article is about how we use Google data studio & what the different items in the reports mean.
Google data studio is an amazing new tool Google provides its users for free. We utilize it to help our clients understand what is happening on and around their website.
We wanted to create measurement goals/plan and include macro goals and micro goals. But before we figure out the essential things we want to track let’s take a look at some of the things on a data studio report when we combine analytics and search console inside a google data studio report.
Think Questions like;
How will this data actually impact my business?
Below is the sample data report from the video. Check it out and what you can gain from looking at the report. Find out more about Data Studio from google.
Macro and Micro Goals
What are they and how you should be thinking about them? We always ask people, What do you want people to do on your website? And what do you want them to get out of an article or page? Once we know these things we can create micro and macro data collection goals.
Okay. It is time to go over some of those things in the report.
Users & Sessions
Users are hits to your website. Anytime a person goes to your site they get characterized as new or returning. This is done by a code or number distributed to them when they land on the site. Unique ids are specific to every device phone, desktop.
A session is a collection of interactions or hits from a specific user for a defined period of time. 1 user can have additional sessions. Default setting ends after 30 minutes of inactivity.
A page view is exactly how it sounds everytime a page is viewed it is recorded.
People who come to your site and leave right away. They might have found what they were looking for right away or they’ve not found what they are looking for. Average time on the page this a metric to compare to.
The next section details out the organic sessions broken out over the last 30 days and a visualization broken out by country.
What are the top countries by impression (Session)?
How Site impressions are Trending
What is the trend week over week or month over month? This is good because you want to be growing. Measuring this will help you see what is happening on your website.
Engagement by Age & Gender
Understanding your audience in terms of gender, age, and interests let us understand the kinds of creative content you need to develop, the kinds of media buy you should make, and the kinds of audiences you need to develop for marketing and remarketing campaigns.
Source & Medium
source: the origin of your traffic, such as a search engine (for example, Google) or a domain (example.com). Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), web referral (referral).
What searches your website is showing up for?
Want More Information? Contact us.
Resources Google Data Studio
Picture in the video courtesy of Online Metrics