Adwords – What you need to know.

ByPip Seymour

💥 Today’s Topic | Google Ads Things You Need to Know. Google Ads Can Teach You All About Your Other Marketing

Everyone uses Google or almost everyone uses Google.. Have you ever said: “have you Googled it?”…. Google the Noun is now a Verb and today more than ever understanding how Google works will help you get to the brass-ticky-tacks of your marketing.

Google ads help us to drill and understand our business, it helps us understand the buying journey. Google can teach us about human behavior and where we go wrong if we do go wrong (online). Google and Google ads can help us understand our customers.

Human search behavior is dynamic and how Google works is fascinating…

👉 If you like intent based things and you are interested in Google AdWords or Google Ads this one is for you.

Google Ads (PPC) On Search Why It Matters

Today more than ever understanding how Google works will help you get to the brass-ticky-tacks of your marketing.

The Discussion Will focus around:

👉1. What is AdWords?


Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

Google is a cornerstone to your marketing

👉2. Understanding Our Business & Customers Online.

  • they have so much data
  • we can see what people searching for
  • AdWords Keyword Planner

👉3. Ranking Factors

In google ads tells us a few things that we can utilize outside of search.

  • Your ad’s relevance to the search
  • The quality of your landing page

👉4. Types of Searches/Queries

Help us understand the buying journey

  1. Navigational Search Queries-Finding a particular website or webpage
  2. Informational Search Queries-Queries that cover a broad topic.
  3. Transactional Search Queries- Is a query that indicates an intent to complete a transaction, such as making a purchase

👉Human Hehavior

Where we go wrong if we do go wrong (online). We can see if we use reasoning.

  • Tim Ferriss and the title of his book, 4 Hour Work Week Do you know the story?
  • What people pay attention too. Capitalizations, symbols etc…

And that’s it… It is going to be jam-packed full of fun and interesting stuff..

👉 If you want to know it chat it up about marketing join us in our marketing group

Let’s dig in…

If you catching the live or the replay say hi in one of the videos and tell us where you are from…

https://www.facebook.com/SeymourDigitalMedia/videos/2268874390061057

By the end of the chat, you’ll know

👉1. What
👉2. Why
👉3. How & Who

Of Google products to use
We promise it won’t be a 💤

Can’t join? or can’t wait to check out more here join the conversation…see you there…Join us Next Thursdays @ 11 am (Pacific) in the group…


👉We’re part of a group called Cyberpunk Marketing Geeks. Business owners, entrepreneurs and people wanting to grow their businesses congregate here. Weekly two owners coming together in a live to discuss marketing and business.

👉See Last Weeks Live. It was all about what we are doing in the group.

…. And That’s It….Next week’s topic.

Local SEO

Because that is how you win…

🤗Join us at 11 am (Pacific) on Sunday on my facebook page…

Can’t wait…see you there…

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