Google Ads
Get better leads. Make every advertising dollar easier to account for.
We help established organizations on Vancouver Island and across Canada find budget leaks, improve campaign structure, and connect Google Ads spend to real enquiries.
Built for medium-sized businesses, organizations, and nonprofits that need clear accountability from paid search.
Google Ads fit
Start with the places your advertising budget is working too hard.
The best Google Ads work begins by establishing what is happening now, then fixing the most expensive disconnect between search, landing page, tracking, and sales follow-up.
This is for you if…
- You are paying for clicks but leads are inconsistent.
- Your cost per lead is high and nobody can explain why.
- Campaigns have not been reviewed or restructured in months.
- You want paid search decisions based on evidence, not platform noise.
What you get
- Account and campaign-structure audit.
- Keyword, match-type, and negative-keyword review.
- Conversion and call-tracking verification.
- Clear reporting on spend, leads, and next actions.
Common problems we fix
- Broad-match waste and irrelevant search terms.
- Campaigns that compete with each other.
- Conversion tracking that cannot prove lead quality.
- Landing-page gaps that break the buyer journey.
How the work operates
A practical rhythm for making paid search useful.
We find the waste, fix the measurement, and use real lead data to guide the next decision.
See where the budget is leaking.
Review campaigns, ad groups, keywords, search terms, spend, conversion actions, and the path after the click.
Make the account easier to control.
Restructure around buyer intent, negative keywords, relevant ads, and landing-page alignment.
Decide from leads, not clicks.
Verify forms and calls, then use lead and campaign data to keep, change, or stop the next action.
Shared reporting rhythm
See the spend. Meet every three weeks. Decide what changes next.
Your shared Looker Studio view connects spend, search demand, calls, forms, and lead signals. Every three weeks, we review what is working, what is not, and what should be kept, changed, or stopped.
Selected paid-search proof
Published work with a context, a result, and a next step.
Scroll across to explore selected paid-search and measurement stories. Every card links to the full case study.
Massage therapy college
9.7% click-through rate and 45 monthly inquiry calls.
Read the case study →
Real estate agent
#1 local ranking and 120% more search impressions.
Read the case study →
National nonprofit
194,753 conversions across a seven-year partnership.
Read the case study →
Questions, answered clearly
What organizations usually ask before starting.
How long should we run Google Ads before judging results?
Most campaigns need four to six weeks before the data gives a reliable direction. The first useful work happens sooner: we verify conversion tracking, watch early search-term quality, and establish a baseline. We report what is changing rather than asking you to wait in the dark.
What budget do we need to start with Google Ads?
There is no universal number. The budget must generate enough meaningful search and conversion data to support a decision. We estimate keyword cost and likely volume before recommending a budget, rather than starting a campaign that cannot produce usable evidence.
How will we know if it is actually working?
We connect forms, calls, and other agreed lead actions to the account and your shared reporting view. That makes it possible to discuss lead quality, cost, search terms, and next actions instead of treating clicks as the outcome. See analytics and tracking.
What do you fix first in an underperforming account?
We look before we answer. Common first issues are wasteful search terms, unclear campaign roles, missing conversion tracking, landing pages that do not match the search, and budgets spread too thin. The audit identifies the priority from the actual account.
Can you improve Google Ads without hiding the data behind an agency report?
Yes. You keep a shared Looker Studio view and a working three-week review. We explain what changed, why it matters, and what we recommend next. For Google’s own overview of conversion measurement, see Google Ads conversion tracking guidance.
Where can I learn more before we talk?
Start with See how analytics and tracking supports better ad decisions. For independent platform or standards guidance, read Google Ads conversion measurement guidance.
Ready for a clearer Google Ads plan?
Start with the question that matters most in your account right now.
We will look at the account, the conversion path, and the measurement you can use to decide what to fix first.