Massage Therapy College Achieves 9.7% CTR & 45 Monthly Phone Calls with Strategic Google Ads
West Coast College of Massage Therapy – 9.7% CTR & 45 Monthly Phone Calls with Google Ads
From Underperforming Ads to Top-Tier CTR: 3+ Year Google Ads Partnership
West Coast College of Massage Therapy was struggling with low-performing Google Ads that generated minimal student inquiries. Their previous agency had delivered disappointing click-through rates well below industry standards, making it difficult to attract qualified massage therapy students across their Vancouver Island and mainland locations. Seymour Digital Media delivered a strategic overhaul that transformed their campaigns into a consistent student enrollment engine.
The Challenge
WCCMT faced a competitive educational market where prospective massage therapy students had multiple program options across British Columbia. The previous agency’s generic approach to keywords and targeting meant ads were reaching the wrong audiences and wasting budget on low-intent clicks. With enrollment cycles tied to program start dates, the timing of campaigns was critical, and the existing setup had no seasonal optimization strategy to capitalize on peak enrollment periods.
Results
9.7% CTR
Achieved exceptional click-through rates across the 3+ year partnership, far exceeding the education industry average of 3-4%.
45 Monthly Phone Calls
Optimized campaigns consistently delivered 45+ qualified student inquiry calls per month, providing a reliable enrollment pipeline.
$18.65 Cost Per Conversion
Maintained highly cost-effective student acquisition through continuous bid management and campaign optimization across all locations.
96.6% Conversion Rate
Exceptional landing page and campaign alignment resulted in a 96.6% conversion rate, turning ad clicks into qualified student inquiries at an extraordinary rate.
Your Success is Our Mission
The strategic transformation from generic education keywords to massage therapy-focused campaigns with geographic expansion across Vancouver Island and the mainland delivered consistent, measurable results. Over 3+ years, WCCMT has maintained 100% client retention with Seymour Digital Media, a testament to the ongoing value delivered through expert Google Ads management. The college now has a reliable, predictable enrollment pipeline driven by strategic digital advertising.