Digital Strategy Workshop
Turn marketing confusion into clarity. Start with a Digital Strategy Workshop.
A facilitated working session for medium-sized businesses, organizations, and nonprofits on Vancouver Island and across Canada that need a clearer marketing, measurement, website, and growth plan.
Start with the evidence, align the right people, and leave with a practical, prioritized roadmap.
Your workshop facilitators
Bring the right questions. Leave with a direction your team can use.
Pip and Phelan bring the strategic and technical views into the same conversation. You leave with clear priorities, evidence your team can trust, and a plan that can be put into practice.
Guides the conversation around what people need to understand, what is missing, and what to do next.
Brings development, data, measurement, site performance, and Shopify experience to the working plan.
Digital Strategy Workshop fit
Start with the gaps that are making the next marketing decision harder than it should be.
A workshop gives your team a structured way to examine the marketing and website system together, identify the important unknowns, and agree on a roadmap before jumping to isolated tactics.
This is for you if…
- Your team has marketing activity but no shared view of what to fix first.
- You are planning a website, campaign, or measurement change and need a stronger foundation.
- Tracking, site speed, search visibility, and conversion issues feel disconnected.
- You want practical direction before committing more time or budget.
What you get
- Tracking and speed analysis.
- Measurement review for Tag Manager, GA4, Search Console, and Google Ads where relevant.
- Website audit for speed, SEO, GEO, AEO, and local visibility.
- A practical prioritized digital strategy roadmap.
Common problems we clarify
- Marketing activity without agreed priorities or success criteria.
- Reports that cannot explain which actions produce real enquiries.
- A slow, unclear, or underperforming website path.
- Search, local, campaign, content, and conversion work happening in isolation.
How the workshop operates
A focused working session that turns scattered inputs into a useful next plan.
The goal is not a generic marketing document. It is a shared, evidence-based view of what matters now and a roadmap that helps the team act with confidence.
Establish the current picture.
Review the questions, current marketing activity, tracking, speed, website, search, local visibility, and available performance evidence.
Make the important decisions visible.
Facilitate a focused discussion around goals, gaps, priorities, ownership, and the evidence each next action needs.
Leave with a practical direction.
Turn the findings into a prioritized roadmap that your team can use internally or choose to implement with Seymour Digital Media.
What happens after the workshop
Keep the roadmap useful after the session, not filed away and forgotten.
If we move into implementation together, the shared Looker Studio view and three-week working review connect the roadmap to the performance signals that matter. If you implement elsewhere, you still leave with the strategic direction and practical priorities.
Published performance context
Start with real evidence, not a generic growth plan.
Scroll across to see published client stories that demonstrate why clear search, measurement, and conversion context matters before deciding what to do next.
Massage therapy college
9.7% click-through rate and 45 monthly inquiry calls.
Read the case study →Real estate agent
#1 local ranking and 120% more search impressions.
Read the case study →National nonprofit
194,753 conversions across a seven-year partnership.
Read the case study →Questions, answered clearly
What organizations usually ask before starting.
Who should join the Digital Strategy Workshop?
Include the people who own the business or program goals, the marketing decisions, and the website or measurement context. The best session has the people who can explain what is happening today and help make the next decision stick.
What will you review before and during the workshop?
We review the current questions and available evidence, including tracking and speed analysis, measurement in Tag Manager, GA4, Search Console, and Google Ads where relevant, plus the website path across speed, SEO, GEO, AEO, and local visibility.
Do we receive a roadmap after the workshop?
Yes. The output is a practical prioritized roadmap that captures the important findings, dependencies, and next actions. It is designed to be useful for your internal team and to guide a later implementation conversation.
Do we have to implement the roadmap with Seymour Digital Media?
No. The workshop should give you useful direction either way. If you choose to work with us after the workshop, we can connect the roadmap to a shared reporting view and the three-week working rhythm. Explore analytics and tracking.
Is this the same as a website audit?
No. The website audit is an important input, but the workshop brings website experience, measurement, marketing activity, search, local visibility, priorities, and team context together so the next decision is made in the right order. See website design and optimization.
Where can I learn more before we talk?
Start with Read the AI Visibility Guide before your Workshop. For independent platform or standards guidance, read Google’s Core Web Vitals guidance.
Ready for a clearer next step?
Start with the questions that are keeping your team stuck.
We will look at what is true now, what needs attention first, and what evidence can help your team make the next decision with more confidence.
Book a Free Consultation