Google Ad Grants
Make your mission easier to find. Use the Google Ad Grant with a clear plan and accountable care.
We help eligible nonprofits on Vancouver Island and across Canada plan, launch, manage, and improve Google Ad Grants campaigns around the people, programs, and actions that matter.
Google offers eligible nonprofits up to USD $10,000 per month in search ads on Google.com. We bring seven years of nonprofit partnership context to the work.
Google Ad Grants fit
Start with the eligibility, website, account, or compliance gap that is holding the grant back.
The Ad Grant is not a cash payment and it is not automatic marketing success. It is a search-ad opportunity for eligible nonprofits that needs relevant campaigns, a useful website, conversion measurement, and ongoing review.
This is for you if…
- Your nonprofit is eligible or you need help confirming the next application step.
- You have a grant account that is underused, paused, or difficult to manage.
- You need to reach more donors, volunteers, program participants, or supporters.
- You want grant activity connected to a useful website and clear reporting.
What you get
- Eligibility and website-readiness guidance.
- Campaign, keyword, ad, and landing-page strategy.
- Conversion tracking and compliance review.
- Shared reporting and a practical working cadence.
Common problems we fix
- Grant accounts with unclear campaign purpose or low useful spend.
- Generic keywords that attract the wrong searches.
- Website pages that do not support the mission or next action.
- Measurement gaps that hide donation, volunteer, or enquiry outcomes.
How the work operates
A practical rhythm for turning grant access into useful visibility.
We begin with your mission and measurement, build around the searches that matter, and review the work closely enough to keep it useful and compliant.
See what is true now.
Review eligibility, account status, website readiness, campaigns, keywords, conversion actions, and current data.
Connect searches to your mission.
Create or improve campaigns, ads, keywords, and landing-page paths around priorities like giving, programs, events, and volunteers.
Keep the grant useful and accountable.
Use conversion evidence, search-term quality, and the three-week review to guide the next action and compliance work.
Shared reporting rhythm
See the searches, actions, and mission outcomes that matter. Meet every three weeks. Decide what changes next.
Your shared Looker Studio view connects campaign activity to agreed actions such as donations, volunteer interest, program enquiries, and other mission goals. Every three weeks, we review what is working, what is not, and what should change next.
Nonprofit partnership proof
Published work with a mission context, a result, and a next step.
Explore a published seven-year Google Ad Grants partnership, plus related search and local-visibility context.
Massage therapy college
9.7% click-through rate and 45 monthly inquiry calls.
Read the case study →
Real estate agent
#1 local ranking and 120% more search impressions.
Read the case study →
National nonprofit
194,753 conversions across a seven-year partnership.
Read the case study →
Questions, answered clearly
What organizations usually ask before starting.
What is the Google Ad Grant?
Google Ad Grants gives eligible nonprofits access to up to USD $10,000 per month in search ads on Google.com. It is an in-kind advertising program, not a cash grant. Its value comes from using that access to help people find a mission, donate, volunteer, attend, or take another meaningful action. See Google’s Ad Grants overview.
Is every nonprofit eligible?
No. Eligibility depends on your organization, country, verification, and Google for Nonprofits requirements. We can help you understand the website and marketing readiness work, but Google makes the eligibility decision. Review Google for Nonprofits eligibility information.
Can you help if our grant is already active?
Yes. We can audit the current account, identify campaign and website gaps, repair measurement, and create a practical prioritized plan. The right first action depends on what the account and data show now.
How do you connect grant activity to nonprofit outcomes?
We agree on the actions that matter, such as donations, volunteer applications, program enquiries, registrations, or calls. Then we use Tag Manager, GA4, and the reporting view to validate and discuss those signals. See analytics and tracking.
Why does the website matter to a Google Ad Grant?
The ad gets a person to your site, but the page needs to explain the mission, answer the question, establish trust, and make the next action clear. We review the campaign and website as one path. Explore website design and optimization.
Where can I learn more before we talk?
Start with Talk with us about nonprofit eligibility and fit. For independent platform or standards guidance, read Google Ad Grants information.
Ready to make the next grant decision clearer?
Start with the mission action you need more people to take.
We will look at the current grant opportunity, the website path, and the measurement you can use to decide what matters first.