Nonprofit Google Ad Grants 7 Year Partnership
Google Ad Grants
Nonprofit Google Ad Grants 7 Year Partnership
We fixed broken links and managed a Google Ad Grants account for a national nonprofit. Over a 7 year partnership those efforts produced 194,753 conversions.
At a glance
Industry:
Nonprofit
Services:
Google Ad Grants and Analytics and tracking
Relationship:
7-year partnership
Story type:
Evidence-led case study
The quick answer
At a glance
National nonprofit. Google Ad Grants management. Fixed broken links and repaired tracking. 194,753 conversions recorded during the 7-year partnership. Services used: Google Ad Grants management and performance tracking.
Why this matters
This work used our Google Ads Grants management service alongside performance tracking from our analytics service to find and fix technical issues and to measure outcomes.
The problem
The problem
The nonprofit had broken links and site problems that stopped ads from sending people to working pages. Tracking was incomplete. Those issues limited the usefulness of their Google Ad Grants account and made it hard to see what was working.
What we did
The work, step by step
Audit the site and the Google Ad Grants account to find broken links and gaps in tracking.
Fix the broken links and repair landing pages.
Connect and clean up analytics so conversions could be measured.
Manage the Google Ad Grants account and monitor performance with ongoing reporting from our analytics setup.
Proof, with limits
What the proof shows
After repairs and ongoing management we recorded 194,753 conversions attributed to the Google Ad Grants account during the 7-year partnership. The number shows that fixing site issues and running the account consistently can produce measurable activity through Google Ad Grants.
What this does not prove
What this does not prove: raw conversion totals do not by themselves show long-term donor value, revenue, or program impact. We cannot say this will produce the same result for every nonprofit. Full impact needs matched data from donations, CRM, or program metrics.
The lesson
Practical lesson
Keep your site healthy and your tracking connected. Broken links stop ads from working. Clean analytics and ongoing account management make the results visible and usable.
Service connection
This work used our Google Ads Grants management service alongside performance tracking from our analytics service to find and fix technical issues and to measure outcomes.
Useful next steps
Explore the work behind this story.
Questions before you decide
Frequently asked questions
What did Seymour Digital Media actually do?
We audited the site and Grants account, fixed broken links, repaired tracking, and managed the Google Ad Grants account.
How many conversions did the account deliver?
194,753 conversions were recorded over the 7-year partnership.
Will every nonprofit see the same results?
No. Results depend on site health, tracking, program fit, and ongoing management.
Your next move
Want results like these?
Tell us what is stuck. We will help you find the next clear move.