Free guides, checklists, templates, and playbooks to help medium-sized businesses, organizations, and nonprofits make better decisions about analytics, AI search, websites, and visibility. Built from the same process we use with our own clients.
AI Search and Visibility
AI Visibility Guide and Audit Sheet
Find out whether your organization appears when people ask AI tools about your services. Get the free 41-page guide and make your own copy of the companion audit Sheet.
The SDM Decision Brief
Make your next marketing decision with less guesswork.
Once a month, we translate what changed in search, AI, advertising, websites, and tracking into what matters for your organization, why it matters, and the next sensible step. One useful email a month. No hype. Unsubscribe anytime.
Getting Started
Data Collection
- GA4 Data Collection Setup Checklist
- Custom GA4 Events Library
- Google Tag Manager Configuration Guide
Google Signals and Advanced Intelligence
Verification and Testing
Optimization and ROI
Frequently Asked Questions
Are these resources really free?
Yes. No email required, no gated download. We would rather you get real value first and reach out when you are ready.
I do not have time to do this myself. What are my options?
That is exactly what we do for clients every day: GA4 setup, verification, and ongoing analytics support, explained in plain English along the way.
BOOK A FREE 30 MINUTE CALL →
Tell us where you are stuck and we will help you figure out the fastest path forward.