Agent moved from third to first and opened a brokerage
Local real estate
Agent moved from third to first and opened a brokerage
A local agent was stuck behind big brands. We used paid search, organic search help, and better tracking to grow lead flow. That growth helped them launch an independent brokerage.
At a glance
Industry:
Real estate
Services:
Digital roadmap and Digital roadmap
Relationship:
Single-agent engagement
Story type:
Evidence-led case study
The quick answer
At a glance
Market: Local Real Estate. Goal: Reach number one and start a brokerage. Result: 120% search increase and 37% more calls.
Why this matters
This work used Google Ads, local SEO improvements, and call and conversion tracking. Those services were combined to drive visibility, measure what worked, and grow lead flow.
The problem
The problem
The agent was stuck at number three in their area. Big competitors owned the top search results. It was hard to get new leads online to grow the business. The agent needed a way to beat established brands and prove they could lead the market.
What we did
The work, step by step
Search Ads: We set up Google Ads to find people looking for local homes.
This put the agent in front of buyers and sellers.
Website Help: We improved the site so it would show higher in local searches.
This helped more people find the agent without paying for every click.
Better Tracking: We added tools to see exactly where new calls came from.
This let us know which ads and pages drove results.
Proof, with limits
Proof
Discovery searches went up by 120% and phone calls grew by 37%. The agent is now number one in their local market. They have also successfully opened their own independent brokerage. Note: These results are historical and do not predict future outcomes.
What this does not prove
This is the outcome for one agent in one local market. It does not guarantee the same result for every market or every agent. Past performance is not a promise of future performance.
The lesson
What we learned
Beating larger brands needs both paid ads and organic search work. Tracking must be clear so you can see what actually brings calls and leads. With those pieces in place you can grow with more certainty.
Service connection
This work used Google Ads, local SEO improvements, and call and conversion tracking. Those services were combined to drive visibility, measure what worked, and grow lead flow.
Useful next steps
Explore the work behind this story.
Questions before you decide
Frequently asked questions
How did you move the agent to number one?
By running Google Ads to capture active buyers and sellers, improving the website for local search, and adding tracking to measure which efforts produced calls.
Will these results happen in my market?
Results vary by market, competition, and budget. This case shows what is possible, not a guaranteed outcome.
What tracking do you use to measure calls?
We use call tracking and conversion tracking on the website so each call or form can be tied back to the ad or page that started it.
Your next move
Want results like these?
Tell us what is stuck. We will help you find the next clear move.