Massage Therapy School Hits Record Performance
Case study
Massage Therapy School Hits Record Performance
We used Google and Facebook Ads plus a double location strategy to reach students who were serious about a healthcare career. The campaign produced industry-leading click-through rates and a $4.76 average cost per click.
At a glance
Industry:
Healthcare education marketing
Services:
Google Ads consulting and AI SEO and GEO
Relationship:
Client: Massage Therapy School
Story type:
Evidence-led case study
The quick answer
At a glance
Client: Massage Therapy School. Goal: Find qualified students in a crowded market. Result: Industry-leading click-through rates and $4.76 average CPC.
Why this matters
Related services: Google Ads Consultant and getting found online. We combined paid ads on Google and Facebook with on-site search improvements to reach qualified students.
The problem
The problem
The school competed in a busy market where many programs chased the same students. Advertising rules limited how they could talk about jobs. Their existing ads had low click-through rates and did not attract students who were ready to work.
What we did
The work, step by step
Multi-channel strategy.
We ran ads on both Google and Facebook and used a double location strategy to reach people near each campus.
Compliant ad copy.
We wrote ads that followed the rules for schools and focused on the career value of massage training to attract serious candidates.
Search engine work.
We improved the school website so it would show up better when people searched for healthcare training.
Proof, with limits
Proof
The campaign produced click-through rates that set a new bar for the industry. The average cost per click was $4.76. These results helped the school get more for its ad budget. These results are historical and do not predict future outcomes.
What this does not prove
These results are historical and do not guarantee the same outcomes for other schools. Performance depends on market conditions, audience, rules, and budget.
The lesson
What we learned
In a crowded market you must reach the right people where they spend time. Using more than one channel helps find students in different places. Following advertising rules does not mean ads have to be dull. You can inspire people while staying compliant.
Service connection
Related services: Google Ads Consultant and getting found online. We combined paid ads on Google and Facebook with on-site search improvements to reach qualified students.
Useful next steps
Explore the work behind this story.
Questions before you decide
Frequently asked questions
How did you reach more serious students?
We ran Google and Facebook ads, used a double location strategy, and wrote compliant copy that highlighted career value.
What does $4.76 average CPC mean?
It is the average cost the school paid each time someone clicked an ad. A lower CPC can buy more clicks for the same budget.
Will my school get the same results?
No. These are historical results. Outcomes depend on the market, audience, advertising rules, and budget. We test channels and copy to find what works for each school.
Your next move
Want results like these?
Tell us what is stuck. We will help you find the next clear move.