Chicago Group Therapy Practice Fills Schedules with Google Ads
Case study
Chicago Group Therapy Practice Fills Schedules with Google Ads
We ran Google Ads targeted at the LGBTQIA+ community to help a Chicago group therapy practice fill schedules for 8+ therapists. The campaign delivered 76 monthly leads and a 13.02% click rate.
At a glance
Industry:
Group therapy practice, mental health
Services:
Digital roadmap and Digital roadmap
Relationship:
Managed Google Ads campaign
Story type:
Evidence-led case study
The quick answer
Quick answer
A Chicago therapy practice needed to fill schedules for more than eight therapists. We used smart Google Ads focused on the LGBTQIA+ community to help them. This brought in 76 leads every month. These ads worked three times better than the industry average.
Why this matters
This project used Google Ads, privacy-safe tracking, and landing page improvements. It maps to our Digital roadmap service.
The problem
The problem
A group therapy practice in Chicago had a big problem. They had more than eight therapists, but their schedules were not full. They offered couples therapy, trauma work, and support for neurodivergence. They also specialized in gender affirming therapy. Even with these services, they could not reach the people who needed them. They also had to follow strict rules for healthcare ads and protect client privacy.
What we did
The work, step by step
Targeted Ad Groups: We built specific ad groups for each type of therapy.
This helped match the right therapist with the right client.
Privacy Safe Tracking: We set up tracking that follows all privacy laws.
This let us see what worked without breaking any rules.
Better Landing Pages: We made pages that were easy to use.
These pages helped clients feel safe and pick the best therapist for their needs.
Proof, with limits
Proof
The practice now has full schedules and waitlists. They even added Medicaid options because they have so many new clients. The campaign produced 76 monthly leads and a 13.02% click rate. Note: These results are historical and do not predict future outcomes.
What this does not prove
These numbers show what happened for this practice. They do not guarantee the same results for other practices or in the future.
The lesson
What we learned
Specialized healthcare practices can grow fast with the right ads. You just need to follow the rules and speak directly to your community.
Service connection
This project used Google Ads, privacy-safe tracking, and landing page improvements. It maps to our Digital roadmap service.
Useful next steps
Explore the work behind this story.
Questions before you decide
Frequently asked questions
Can this approach work for other therapy practices?
Possibly. The campaign targeted the LGBTQIA+ community and followed healthcare ad rules. Results depend on audience fit and adherence to privacy and ad policies.
How did you track results without risking privacy?
We used tracking methods designed to comply with privacy laws. That lets us measure ad performance without collecting sensitive health information.
What does 76 monthly leads mean here?
It means 76 contacts per month from people who responded to the ads. Those leads helped the practice fill schedules and build waitlists.
Your next move
Want results like these?
Tell us what is stuck. We will help you find the next clear move.