Bring one video-wall company story back together
Case study · Brand design
Bring one video-wall company story back together
We merged two brands for 10net into one clear identity and built a website that presents their video wall technology and design skill.
At a glance
Industry:
Video wall technology
Services:
Digital roadmap and Digital roadmap
Relationship:
Client: 10net
Story type:
Evidence-led case study
The quick answer
Quick answer
We brought two separate brand identities together under one voice and launched a website that shows both technical capability and design work for video walls.
Why this matters
This work aligns with our Digital roadmap practice. A roadmap helps decide whether to merge brands, what to show on the site, and what to build next.
The problem
The problem
Two related brands created mixed signals. Potential customers could not see the full offer in one place. The client needed a single, clear way to explain what they make and how they design video wall systems.
What we did
The work, step by step
Define a single brand architecture and core messaging so the business reads as one company instead of two different brands.
Position the brand to balance technical performance and visual design.
Produce simple messaging and visuals that speak to both technical buyers and design-minded stakeholders.
Design and build a website that presents the combined capabilities.
Focus the site on showing product features, technical strengths, and design examples for video walls.
Proof, with limits
What the work shows
The new site brings the two brands into one place. It presents technology and design together. Visitors can see both the product capability and the design craft in a single experience.
What this does not prove
This case shows improved clarity of brand and messaging. It does not prove sales, lead volume, SEO ranking, or long term business outcomes unless tracking and time-based data are added.
The lesson
One clear brand story helps people understand the work
If related services sit in different brands, customers get confused. A single brand and a clear website make it easier to show a full offer. Keep messaging tight and show both function and form when the product is technical and visual.
Service connection
This work aligns with our Digital roadmap practice. A roadmap helps decide whether to merge brands, what to show on the site, and what to build next.
Useful next steps
Explore the work behind this story.
Questions before you decide
Frequently asked questions
How did you merge the two brands?
We created one brand architecture, clarified core messages, and put both capabilities onto a single website so the business reads as one company.
Will a new website fix brand confusion by itself?
No. A website helps a lot, but you also need consistent messaging across sales, proposals, and customer touch points to keep the brand consistent.
What comes after the website?
Use the site as the central reference. Add tracking, refine messaging based on user feedback, and plan follow-up work in a digital roadmap.
Your next move
Want results like these?
Tell us what is stuck. We will help you find the next clear move.