Conversion Rate in a Google Ads context refers to the percentage of ad interactions (usually clicks) that result in a desired action, such as a purchase, form submission, phone call, or any other goal you’ve defined as a “conversion” in your Google Ads account. How Is It Calculated? Example from your report: For the “Personal…
Both Engagement Rate and Session Duration are key metrics used to analyze user behavior, but they measure different aspects of interaction. 1. Engagement Rate Purpose: Helps determine how effectively your website or landing page captures user interest and drives interactions. 2. Session Duration Purpose: Indicates the overall time users spend on your site, providing insight…
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