Measure Setup
Oh, the complex and daunting world of marketing tech! and the marketing tech setup. It’s enough to make even the savviest head spin and it’s a challenge no business can escape. But But don’t worry—we’ve got you and will guide you to your symphony of your insights.
The truth is, most businesses struggle with their tech setup, or stack, as we like to call it. We want to measure things so you can make the best decisions for your marketing. If you’re putting work into your website do yourself a favor and get your tracking all setup. This is one of those services you do once. You check it once in a while but for the most part it is done, unless it breaks or you to track something new.
We can track so much now so you don’t end up wasting money.
Get your tech is dialed in with experts, so you can stop guessing and start making data-driven decisions. Contact Us and Explore things further.
Did you know you get a whole bunch of tracking tools out of the box that you don’t have to pay for. Your Google analytics, Tag Manager, Google Search Console, Microsoft Clarity, and a bunch of other tools are free and can be configured together so you can get the most out of your marketing
What’s The Process?
Review
This tells us where we are and where we need to go. We’ll help you get there.
Measurement Plan
Your Key Performance Indicators (KPIs). We help you get crystal clear on what we’re measuring.
System Setup
Configure your Google Assets plus a few so you don’t have to. Full Ownership Guaranteed
Analysis
We build your customized interactive dashboards to provide you with answers to your questions and actionable insights.
Strategy
Data-driven insights enable strategic decision-making and continuous optimization of your efforts Easily.
Google Analytics 4
Google Analytics 4 is a free tool from Google that allows you to measure the traffic to your website. Our setup includes a discovery session to understand your website goals and key performance indicators, creating/optimizing your Google Analytics Account, setting up properties and views in Google Analytics, filters view, adding tracking code to your website, verifying tracking code, linking to Search Console, linking to Google Ads (if applicable), granting user permissions, and setting up goals.
Google Tag Manager
It lets us easily add tags to your website to track events without complex coding.
Our setup includes a discovery session to determine which events to follow, Google Tag Manager account setup, installing container code on your site, setting up your tags in Tag Manager (up to 4), setting up triggers in Tag Manager (up to 4), previewing tags and triggers to make sure they work, adding tag code to your site, publishing tags and triggers, verifying events in Analytics, and Tag Manager Setup/Optimization..
Google Ads
Google Ads isn’t just another advertising platform; it’s a game-changing powerhouse. With Google Ads, you’ll tap into a goldmine of potential customers, utilizing our expertise to maximize your ROI. Say goodbye to uncertainty as we dissect data, optimize campaigns, and deliver real results that transform your marketing strategy. Our vigilant monitoring and proactive adjustments ensure your ad campaigns operate seamlessly in the ever-evolving digital landscape.
Microsoft Clarity
Microsoft Clarity isn’t just another analytics tool; it’s a transformative force. With Clarity, you gain user-centric insights through session replays and heatmaps, providing a firsthand look at audience interactions and optimization opportunities. Our robust funnel analysis tools make conversion enhancement a breeze, turning visitors into devoted customers. Say goodbye to guesswork as Clarity delivers real user data for precise, data-driven decision-making, revolutionizing your marketing strategies.
YouTube Ads
YouTube Ads isn’t just another advertising platform; it’s a transformative powerhouse. With YouTube Ads, you’ll unlock a treasure trove of potential viewers, harnessing our expertise to maximize your ROI. Bid farewell to uncertainty as we dive deep into data, fine-tune your campaigns, and deliver tangible results that reshape your marketing strategy.
Search Console
With our Measure Setup, we establish Google Search Console tracking and website connection and integrate Google Analytics Search Console, Google Analytics & Tag Manager, Google Analytics Google Ads, and Google Analytics & Youtube.
Google Business Profile
In today’s digital age, establishing a robust online presence is paramount for business success. Our comprehensive Google Business Profile Setup service is designed to empower your enterprise with a compelling and strategically optimized profile, ensuring you shine brightly in the competitive digital landscape.
Live Dashboard
Our team will provide a live dashboard and all information deposited on Google Data Looker Studio (made by Google), including multiple controls to adjust data based on time, KPIs, and data source.
They’ll also provide standard insights and explanation (virtual) meetings to discuss findings, answer questions, view further opportunities, and offer potential solutions to blockers/pain points..
Google Merchant Centre
Our Google Merchant Center Setup service optimizes your e-commerce presence for maximum visibility and sales potential. We’ll configure your product feed to Google’s specifications, enhance discoverability across platforms, ensure policy compliance, and set up performance tracking. By strategically optimizing your Merchant Center account, we empower your business to stand out in online searches, attract more customers, and drive sales growth.
Your Data Driven Roadmap
Our expected outcomes include a custom report that we make through Looker Data Studio from Google), an easy-to-understand interface for use among any stakeholder, a full license to make duplicates with edit privileges, the ability to use controls to gather insights beyond the default application, a summary of findings and proposed solutions, 1 page of DataStudio report dedicated to any errors, issues, potential roadblocks, and other evaluatory findings related to performance and further optimization, and a roadmap to success.
- We also offer troubleshooting if reports break,
- availability for other social and
- email marketing platform integration, and
- an option to increase the number of event tracking integrations at an additional cost.
- other 3rd party tracking can be added but might be an extra cost.
Get in Touch Today!
We invite you to schedule a discovery meeting with Pip, where we can delve into a comprehensive discussion about your marketing needs and wants. This meeting is an invaluable opportunity for us to understand your unique business requirements, goals, and aspirations.
During the session, we will actively listen to your input and gain insights into your target audience, desired outcomes, and any challenges you may face. Engaging in this discovery meeting can lay the foundation for a fruitful partnership, enabling us to tailor our marketing strategies and solutions precisely to your preferences and objectives.
