Google Ads for Google Ads Grants & Non Profits

Empowering Change, One Click at a Time

Play

Make the Most of Your Google Ad Grant Account with Expert Management

Maximize your nonprofit’s reach and impact with tailored Google Ads management services designed specifically for Google Ad Grant accounts. With up to $10,000 in monthly ad credits, we ensure your nonprofit makes every dollar count. Whether you need a one-time account review or ongoing support, we offer flexible solutions to help you achieve your goals.

Our Non Profit Google Ads Management Services Options

One-Time Account Review & Action Plan

Gain actionable insights into your Google Ad Grant account with a comprehensive review and strategic action plan.

What’s Included:

  • Detailed account audit to identify inefficiencies and compliance issues.
  • Recommendations for campaign structure, keyword strategy, and ad copy improvements.
  • Easy-to-implement steps to ensure compliance with Google Ad Grant policies.

Cost: Starting at $250 (varies based on account complexity). Get In Touch

Ongoing Account Management

Let our certified Google Ads experts handle the complexities of your campaigns so you can focus on your mission.

What’s Included:

  • Full campaign setup, optimization, and monitoring.
  • Tailored keyword research aligned with your nonprofit’s goals.
  • High-performing ad copywriting and design.
  • Bid management and budget optimization to drive conversions.
  • Monthly performance tracking and reporting.
    Get In Touch

Membership for Ongoing Support

Stay on top of your campaigns with continuous expert guidance and resources.


What’s Included:

  • Monthly Q&A sessions with Google Ads specialists.
  • Access to exclusive training videos and live classes.
  • Regular updates on Google Ad Grant best practices and policy changes.

Cost: $197/month or $1,197/year.

What Our Clients Say About Us

DIY Training Resources

elf with a google ads sign

Prefer to manage your Google Ad Grant account yourself? We’ll connect you to free resources like Google Skillshop and nonprofit-focused training programs. These self-paced tools will empower you to manage and optimize your campaigns confidently.

Why Choose Seymour Digital Media?

  • Nonprofit Expertise: We understand the unique challenges nonprofits face and tailor strategies to align with your mission.
  • Certified Specialists: Our team has extensive experience managing Google Ad Grant accounts and delivering measurable results.
  • Customized Solutions: From precise campaign setups to ongoing optimizations, we ensure your ads resonate with your target audience.
  • ROI Focused: We prioritize your success by driving awareness, increasing donations, and amplifying your impact.

Get Started Today

Don’t let your Google Ad Grant account underperform. Whether you need a professional account review, ongoing management, or training resources, Seymour Digital Media is here to help.

Book a Meeting with Us today to grow your nonprofit’s reach, increase donations, and drive measurable impact through expertly managed Google Ads campaigns

Frequently Asked Questions About Google Ads Grants & Nonprofit Google Ads Advertising

Hiring a Google Ads consultant for your nonprofit’s Google Ad Grant account can be a game-changer for several reasons. Here’s why it’s worth considering:

  1. Maximize the $10,000 Monthly Grant
    The Google Ad Grant provides nonprofits with up to $10,000 in free advertising credits each month. However, many organizations struggle to use even a fraction of this amount effectively. A consultant can ensure you make the most of these funds by optimizing campaigns, targeting the right keywords, and creating ads that drive meaningful engagement.
  2. Expertise in Compliance and Policies
    Google Ad Grants come with strict compliance requirements, such as maintaining a 5% click-through rate (CTR) and adhering to keyword targeting guidelines. Noncompliance can result in account suspension or loss of grant eligibility. Consultants are well-versed in these policies and can help you avoid common pitfalls while keeping your account in good standing14.
  3. Save Time and Focus on Your Mission
    Managing a Google Ads account can be time-consuming, especially for nonprofits with limited staff resources. A consultant allows your team to focus on the organization’s core mission while they handle the complexities of campaign management, keyword research, and performance optimization.
  4. Drive Better Results
    Consultants bring expertise in ad auctions, algorithms, and audience targeting, ensuring your ads reach the right people at the right time. This targeted approach can help drive more website traffic, boost donations, increase volunteer sign-ups, and raise awareness about your cause
  5. Continuous Monitoring and Reporting
    Google Ads consultants provide ongoing monitoring to ensure campaigns perform well over time. They also deliver detailed reports with actionable insights, enabling you to understand what’s working and where improvements can be made4.
  6. Strategic Campaign Management
    Whether it’s identifying high-performing keywords or crafting compelling ad copy, a consultant develops a strategic plan tailored to your nonprofit’s goals. They also adjust campaigns based on performance data to maximize impact24.
  7. Access to Specialized Tools and Resources
    Many consultants are part of Google Premier Partner agencies or similar networks, giving them access to exclusive tools and support channels that can enhance campaign performance and resolve issues more efficiently
  8. Results.

    While it’s possible to manage a Google Ad Grant account internally, hiring a consultant ensures that your nonprofit fully leverages this powerful resource. By optimizing campaigns, staying compliant with policies, and saving your team valuable time, a consultant can help amplify your mission and achieve measurable results.

To get your nonprofit to the top of Google Ads using Google Ad Grants, follow these best practices for optimization and compliance:

1. Build a Strong Foundation

  • Eligibility: Ensure your nonprofit is registered as a 501(c)(3) (or equivalent) and enrolled in Google for Nonprofits.
  • Website Quality: Your website must be secure (HTTPS), load quickly, and provide clear, mission-driven content. It should include relevant keywords and have no broken links.

2. Optimize Campaign Structure

  • Create mission-aligned campaigns with at least two ad groups per campaign and two ads per ad group.
  • Use geo-targeting to focus on areas where your nonprofit operates.
  • Include at least two sitelink ad extensions (e.g., “Donate Now,” “Volunteer Opportunities”) to improve click-through rates.

3. Use Strategic Keywords

  • Focus on relevant, specific keywords tied to your mission (e.g., “clean water initiatives” instead of “charity”).
  • Avoid single-word or overly generic keywords unless pre-approved by Google.
  • Remove keywords with a Quality Score below 3 to comply with Google’s guidelines.

4. Leverage Smart Bidding

  • Use conversion-based bidding strategies like “Maximize Conversions” or “Target CPA” to optimize performance and bypass the $2 cost-per-click cap.

5. Track Performance

  • Maintain a minimum Click-Through Rate (CTR) of 5% monthly for the Account.
  • Set up conversion tracking to measure meaningful actions such as donations, event sign-ups, or volunteer registrations.
  • Regularly review metrics in Google ads and Google Analytics and adjust campaigns accordingly.

6. Regularly Optimize Ads

  • Test different ad copy to see what resonates with your audience.
  • Highlight unique aspects of your nonprofit’s work in your ads.
  • Refresh underperforming ads by mimicking the strategies of high-performing ones.

7. Stay Compliant

  • Conduct monthly keyword research and account updates.
  • Ensure all ads are directly tied to your nonprofit’s mission.
  • Complete annual program surveys required by Google.

By following these steps, you can maximize the $10,000 monthly ad credit, improve visibility, and drive meaningful engagement for your nonprofit.

To follow the rules for a Google Ads nonprofit accounts under the Google Ad Grants program, nonprofits must adhere to specific guidelines to maintain compliance and maximize the benefits of the program. Below is a comprehensive quick breakdown of these rules:

Eligibility Requirements

  1. Nonprofit Status: Your organization must hold valid charity status in your country and be enrolled in the Google for Nonprofits program.
  2. High-Quality Website: Your nonprofit’s website must:
    • Be owned by your organization (no third-party redirects).
    • Load quickly, be secured with HTTPS, and have no broken links.
    • Provide clear, mission-focused content and an easy-to-navigate structure.
    • Avoid excessive commercial activity or obtrusive ads

Account Structure and Ad Campaign Rules

  1. Ad Structure:
    • Each campaign must have at least two active ad groups, with at least two ads per ad group.
    • Include at least two sitelink ad extensions in your campaigns
  2. Keyword Policies:
    • No single-word or overly generic keywords (e.g., “free” or “donate” alone). Exceptions include branded terms or medical conditions.
    • Keywords with a Quality Score of 1 or 2 must be paused or removed
  3. Performance Metrics:
    • Maintain a minimum click-through rate (CTR) of 5% monthly.
    • Use conversion tracking to measure meaningful goals like donations, event sign-ups, or volunteer registrations. At least one conversion must be tracked monthly for accounts created after April 2019
  4. Bidding Strategy:
    • Use a conversion-based bidding strategy (e.g., Maximize Conversions, Target CPA) to bypass the $2 cost-per-click limit

Website Content Rules

  1. Mission Alignment: Ads must reflect your nonprofit’s mission and direct users to relevant pages on your website.
  2. Limited Commercial Activity: Any sales (e.g., merchandise) must directly support your mission and clearly disclose how proceeds are used.
  3. No Affiliate Advertising: Your website cannot host Google AdSense ads or affiliate links that detract from your mission

Geotargeting and Audience Rules

  1. Ads must target specific geographic locations where your nonprofit operates or provides services.
  2. Retargeting and demographic targeting are not allowed under the Google Ad Grants program

Program Feedback and Maintenance

  1. Complete an annual program survey to remain eligible for the grant
  2. Optimize campaigns monthly by adjusting bids, updating keywords, or modifying ad copy as needed

Consequences of Non-Compliance

Failure to meet these requirements can result in account suspension. Google typically provides a grace period for new accounts (e.g., 90 days to meet the CTR requirement) but expects ongoing adherence to all guidelines

By following these rules, nonprofits can effectively use their $10,000 monthly ad credit to promote their mission while staying compliant with Google’s policies.