case studies, articles, and resources about website design and optimization
Certified Arborist Transforms Business with Local SEO & Google Ads – Cuts Costs by 18% Optimizing Ad Spend for Local Arborist A certified arborist and tree felling company in Victoria, BC, had built its reputation over 40 years of dedicated service, safely removing trees and maintaining urban forests. Despite their undisputed expertise in tree care,…
Complete Brand Transformation for A Premier Youth Orchestra in Their 90th Anniversary Year Nonprofit Rebranding: A Canadian Youth Orchestra Needed a Big Change The Orchestra is an established institution in Vancouver that was approaching its 90th year milestone when it engaged Mairin Deery on its nonprofit rebranding project. As a longstanding leader in children’s extracurricular…
Strategic Brand Development for Independent Career Coach Career Coach Brand Identity: Standing Out in a Competitive Market This well-known career launched her independent coaching business and needed to develop a career coach brand and personality. Her goal was to stand apart from competitors in the crowded coaching space. As she honed her skillset and target…
Full Scope Brand Transformation for Leading Engineering Firm A Positioning Shift Accomplished by A Cohesive Brand Experience This well known engineering firm is a multidisciplinary firm of civil engineers, urban planners, architects, and land surveyors that delivers cost-effective solutions for a diverse array of clients and projects across Canada. As a growing company with no…
Brand Reunification and Strategic Positioning for Innovative Video Wall Technology Company A Local Digital Signage Company Wanted to be Clear on Who They Served This digital signage service and installation company specializing in large-scale video wall installations for client lobbies, serving both commercial and experiential audiences with installations up to 12,000 square feet. When Mairin…
Google Ads For Massage Schools: Enhancing Google Ads Performance with AI-Powered Data Analysis & Human Implementation Table of contents: Using AI to Help Interpret Data & Boost Google Ads Performance For Massage Schools AI refers to the simulation of human intelligence in machines programmed to think and learn like humans. In digital marketing, AI is…
best free image sites and so much more. Learn all about SEO, GEO and Image Optimization