3 Tips to Generate Social Proof

ByPip Seymour

Today we’re talking about giving a polite nudge and a pressure-free request to give a review.

👉Our Goal; Get reviews and it will generate a social proof

85% of consumers trust online reviews.  30% of consumers believe that reviews are fake.
People trust online reviews from strangers and

👉People copy the actions of others. Have you done this? I know I have?

👉Think about it, with negative experience –You’re more likely to tell 10 people you had a bad experience. Now think about that great experience? you had recently. How many people did you tell? #+?

Reviews help

  • generate social proof.
  • Help Influence others in making their choices
  • Help your company rank on Google.
  • Help boost your website traffic. Help customers choose you.

Easy advice Before anything – a pre-screen internal survey before the asking for a review. Doing this could save you any surpirse of a 3 star

Tip #1: Make it easy. Give lots of of options on review platforms.
Tip #2: Just ask
Tip #3: Incentives Work A)
Tip #4Offer A Discount On Their Next Purchase.
Tip #5. Give a review to get a review. Reciprocity is a thing

Profiles Yelp, Angie’s List Google Local, Trip Advisor (if applicable) and Linkedin are all great options. You might also have other options depending on your industry.

Let’s Dig in

https://www.facebook.com/SeymourDigitalMedia/videos/316568342537003

Generate Social Proof

It is the age or the consumer. Most consumers conduct online research before buying. Today customer reviews are more essential than ever to growing your sales and your business.. Research has found that 85% of consumers trust online reviews. People trust online reviews from strangers like personal recommendations from people they know. Have you done this. I know I have.

It is sometimes a challenge to get those reviews. People are more likely to complain and put a negative review out there while satisfied customers might easily let it slip their mind.

Today we’re talking about giving a polite nudge and a pressure-free invitation to our customers.

Let’s talk about

Why customer reviews more important than ever.

Getting your loyal clientele to review your products/services will:

  • Help Influence others in making their choices
  • Help your company rank on Google.
  • Help boost your website traffic.
  • Help customers choose you.
social proof

People copy the actions of others. Things online are just an extension of what goes on online. The best way to generate social proof is by getting your customers to give you a review.

It is an excellent strategy way to pad your marketing and boost you up. It helps to validate your products, services, and company.We all know generating social proof isn’t as easy. To get positive social validation for your company, takes a well defined  strategy.

and we know We don’t have complete control over what people post online. The perception of your company is created by your customers. You can help the perception but not control it and this is what makes getting and managing reviews is ever so important and a challenge.

For 1 you have to rely on your existing customers to leave reviews for your company.

The concept is simple. The hard part is achieve a customer positive response.

In theory, if you’re getting repeat customers and you retain customers you might have a higher likelihood of generating a review. But why leave it up to fate. We all know that if a customer is unhappy they are more than likely to leave a negative review and not keep coming back.

The customers we want to target are those loyal and happy ones.

For the most part, building review generation into your marketing strategy is relatively inexpensive. Are you wondering how to do this. How do you convince your customers to review your business?

First, thing is first. Let’s make sure you focus on the customer experience.

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Happy customers will leave better reviews. High customer experience is essential. We all know that all your happy customers aren’t giving reviews. So how do you ask and generate those glorious reviews?

Here are some easy tips to follow to convince your customers to review your products/services online

The Goal; Get reviews and it will generate a social proof

Tip # 1 Give Options – Options increase the chances that they will leave a review. Make yourself available on platforms that you know people are using on a daily basis. Getting potential consumers to a page to review you is half the battle.

Don’t limit yourself to Facebook. Even though most people are over there you can’t forget Google. Review results show up and there is nothing better than seeing all those stars from different platforms.

Use profiles like Yelp, Angie’s List Google Local, Trip Advisor and Linkedin These are all great options. You might also have other options depending on your industry. Check out the BBB. That also works.

Did you know 30% of consumers believe that reviews are fake? I seem to just believe the reviews I read. However, if there aren’t any negative comments and if you have too many reviews compared to your competitor’s people can think you bought reviews. Funny, there is a downside to to many great reviews. Besides that small downside there is also a huge upside.

Tip #2: Just ask, JustAsk! Directly ask your clients to write a review. This will help. Don’t be shy. The gold standard: Asking in person is great but often for the digital and online people this isn’t an option. Video messaging works best and I’d try email. The whole point is you just ask and see what happens. Take a chance. I’ve had a client want to meet with me to discuss the review. I declined, looking back it might have been a mistake however maybe it wasn’t. She was a kind person but not the kindest and I wasnt perfect back then. I had a lot to learn.

There’s no better way than to ask. A request is incredibly effective. If you’ve spent the time you own it to yourself to ask for a review.  We promise it will work.

If you’re asking in an email Make sure to have links so people can just hop right over and leave one.

If you are not confident what your customer will say make sure to send them to a pre-screen internal survey email asking what they liked and would improve upon… No one wants a 3 star public review. If you get 3 starts or lower you can figure out why and tha info is gold.

The simple act of asking for reviews starts to put the power back into your hands. Moreover, Asking for reviews doesn’t require any special tools or technology, just a commitment to stepping outside that comfort zone

Bad experiences get reviews and get reviewed more, know that. But reviews get you clients good and bad. Remember the saying

‘No press is bad press?

Don’t get me wrong bad press can hurt your business but it can also help.

Tip #3: Incentives Work.  A)Send a coffee card and a card thanking someone for the review is a great strategy. Yes, you’re being bold here. Why because giving something often creates a feeling of reciprocity. If you tell people what you want they will know how to act next. Plus there is a twinge of more obligation if someone is giving you something..When they spend that money at that coffee you will surely pop into their head. B) Offer a discount on the next purchase or try the C) Give a review to get a review

RECAP| How to generate Social Proof

Tip #1: Make it easy. Give lots of of options on different platforms.

Tip #2: Just ask

Tip #3: Incentives Work A) Offer A Coffee & Thank You Note. B) Offer A Discount On Their Next Purchase B) Give a review to get a review. Reciprocity is a thing.

The last thing and this is important.. When you get a review Respond and be smart about your response.

Responding can go a long way but it can also get right out of hand super quick. Make sure you’re mindful of your actions and the outcomes you want. I see places where business owners could improve here. Remember you are basically texting here so all emotion is taking out. This is not the place to dive in… just saying. There are smart strategies here for how to manage reponding to reviews…

And that’s it.

Got Questions about reviews and review management? Ask Us

…. And That’s It….

Next week’s Sunday topic is all about

Retargeting
Can’t wait…see you there…

Because using this is how you win online…

🤗Join us at 11 am (Pacific) on Sunday on my facebook page…

Resource | Social Proof

https://www.forbes.com/sites/forbesagencycouncil/2018/09/13/want-customers-to-leave-reviews-heres-how-to-politely-nudge-them/#2a8598cf53ea

https://neilpatel.com/blog/convince-your-customers-to-review-your-products/
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