Social Media Strategy | Choose The Right Platform For Your Business.

ByPip Seymour

Social Media Strategy it can seem so daunting.  We begin our strategy with asking questions. Social Media channels and business, it is often hard to know what to do.  The best way for anyone to learn is to spend a bit of time and get acquainted with some of the need to knows.  Time to familiarize yourself with each network, how it runs and what demographics use that platform. Here are the basics you need to know about today’s most popular social media platforms. 

How to Choose your social channels

  1. First, define your social media objectives? (brand awareness, lead generation etc…)
  2. What channels do your customers use? (target audience)
  3. What channels do your competitors use?
  4. What kind of content do you want to create?
    1. If you want to share industry updates, company news, and white papers (LinkedIn, SlideShare etc…)
    2. If you want to share video content (Facebook, Twitter, YouTube, Instagram, Vine, Snapchat, Periscope)
    3. If you want to share image-based content (Pinterest, Instagram, Tumblr)
    4. If you want to share editorial content (LinkedIn)
  5. How many channels can you manage?

Your Social Media Strategy

Facebook (B2C, B2B, C2C)

Two million active users. Where everyone is. Business to
Consumer. Facebook is one of the best tools to use if you want to target a specific audience through paid campaigns. Facebook knows a lot about its users, and it uses this information to your advantage when you purchase ads.It’s the easiest to manage and allows for the best possible targeting.

Instagram- For Business and Personal (B2C, C2C)

Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web sign ups and better onboarding on the low-end Android phone is about 50% of businesses that have an account have used the Instagram Stories feature. under the age of 25 spend a little more than 32 minutes on Instagram per day. Over 25 the number goes down but not by much.

Youtube (B2C, C2C)

Great for most businesses in our humble opinion. The  2nd biggest search engine and 2 largest social networks. 10% of U.S. companies actually use YouTube for business. Compare that with the 41% of businesses that regularly use FacebookWhat do you use it for? 

My Business includes Google Maps(B2B, B2C). 

Google My Business Google gets a bit confusing as there have been a lot of changes and those changes haven’t been explained properly in my opinion. But if you ever call google they are there to help and will walk Brick and mortar especially.  Used mainly for SEO but they keep changing this platform hoping to get more things right. Now there are Google Places became Google My Business and Google Plus Local and Maps became Google My Business.

Google Plus (B2B, B2C)

Google+ connecting with people you want to know. It is the official social networking platform of Google, one of the world’s largest and most popular search engines. It also integrates all Google services and displays a new Google+ menu bar on other Google services when you’re logged into a Google account.

LinkedIn (B2B, B2C)

One of our big loves. Major changes have come down the pike this week so this might be the time to get yourself on board. Linkedin is magical! For years I never had to look for a job because I would get headhunted just having my profile up to date. Using Slideshare or learning from Linda.com are 2 great resources found on Linkedin. Video has now been rolled out to some people on their phones. Also, The Status Dot a green and green and white dot show if people are online. Microsoft is putting resources into Linkedin and it is showing that they are one of the power players.  A great resource for any business owner or any professional who wants to get noticed online. If I had to choose LinkedIn in would be one of the platforms I pick for myself and my business. 

Snapchat –(B2C) 

Monthly active users 300+ million. Reach a younger audience, most users are under 24. You might think this is the naked picture app but it does a whole lot more than that and we see kids who are 11 and up using snap chat. Or at least I do. People Love Snaps.

Twitter (B2B, B2C)

Lots of people on here. Easy to connect with others, hard to get heard through the noise. Twitter Monthly Active Users (MAU) Worldwide: 328 million.According to e-marketer nearly 66 percent of the businesses who have 100 or more employees have a Twitter account and expect it to rise through 2017. twitter.com/StevesWhistler.Pinterest 

A women’s platform but men are there too. 81% of Pinterest users are actually Females. Amazing for DIYers, right!I am cautiously optimistic about Pinterest. I have a love for this platform. the Search works much like google but the search for each individual work is kind of annoying. When you look at the stats, I would conclude that it can be a great platform to use to showcase what you know what your business knows and what you are interested in. Picture, they speak so loudly and in such beautiful ways.

Social Media Strategy

Resources

How To Use Pinterest For Beginners A 2017 

400 Amazing Twitter Statistics and Facts (August 2017)

You Should Be on YouTube: Here’s Why

New LinkedIn Features Articles

Beginner’s Guide to Understanding Google Plus

How to Use #GooglePlus for #SEO & Exposure

All About Google Plus (Google+) Circles, Stream, and Hangouts

What Is Google Plus also known as Google+?

18 Instagram Stats Every Marketer Should Know for 2017

Instagram’s growth speeds up as it hits 700 million users

This is how long people typically spend on Instagram every day, according to recent stats

Snapchat by the Numbers: Stats, Demographics & Fun Facts

We Would Be Elated if You Joined Us. You’ll Learn A Lot.

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