If you’re a WordPress user, you’ve likely heard about the platform’s transition towards Full Site Editing (FSE). But what exactly does that mean for you, and why is it such a game-changer? In this blog post, we’ll break down the latest updates to WordPress, explain the implications of FSE, and help you decide how to…
How To Redirect Your Name Servers Yup, super sexy topic. So one of the first things I always have to do after I purchase a domain is to redirect the domain name servers. “The reason for this” you ask? Read below the video… Well, I shop around for how much my domain will cost. GoDaddy seems…
Group Therapy Practice Bring in 76 Qualified Leads Per month with Google Ads A multi-therapist LGBTQIA+ group therapy practice in Chicago was struggling to fill their 8+ therapists’ schedules. Despite offering specialized services, including gender affirming therapy, couples counselling, trauma support, and neurodivergence therapy, they weren’t reaching the clients who needed their expertise most. The…
Complete Brand Transformation for A Premier Youth Orchestra in Their 90th Anniversary Year Nonprofit Rebranding: A Canadian Youth Orchestra Needed a Big Change The Orchestra is an established institution in Vancouver that was approaching its 90th year milestone when it engaged Mairin Deery on its nonprofit rebranding project. As a longstanding leader in children’s extracurricular…
Strategic Brand Development for Independent Career Coach Career Coach Brand Identity: Standing Out in a Competitive Market This well-known career launched her independent coaching business and needed to develop a career coach brand and personality. Her goal was to stand apart from competitors in the crowded coaching space. As she honed her skillset and target…
Full Scope Brand Transformation for Leading Engineering Firm A Positioning Shift Accomplished by A Cohesive Brand Experience This well known engineering firm is a multidisciplinary firm of civil engineers, urban planners, architects, and land surveyors that delivers cost-effective solutions for a diverse array of clients and projects across Canada. As a growing company with no…
Brand Reunification and Strategic Positioning for Innovative Video Wall Technology Company A Local Digital Signage Company Wanted to be Clear on Who They Served This digital signage service and installation company specializing in large-scale video wall installations for client lobbies, serving both commercial and experiential audiences with installations up to 12,000 square feet. When Mairin…