Marketing Measurement Setup That Gives You Data You Can Actually Trust
Most businesses have tracking installed. Almost none have it working correctly.
Seymour Digital Media builds the measurement foundation that every other marketing decision depends on. We set up GA4, conversion tracking, and custom dashboards so you know what is working and what is not.
Is This the Right Starting Point?
If you can’t measure it, you can’t improve it. This service is for businesses that want every marketing decision to be based on real data.
This is for you if…
- You have GA4 installed but aren’t sure it’s tracking the right things
- Your Google Ads account shows conversions but they don’t match real business results
- You’ve been making budget decisions without reliable data to back them up
- You’re scaling up your marketing and want a solid measurement foundation first
What you get
- GA4 setup or full audit and rebuild
- Google Ads conversion tracking setup and verification
- Goal and event configuration for your key actions
- Dashboard so you can monitor results without needing a data analyst
Common problems we fix
- GA4 tracking page views instead of actual leads or purchases
- Double-counting conversions because of duplicate tags
- No attribution so you don’t know which channel drove the sale
- Reporting that shows vanity metrics but not business results
How We Build Your Measurement Setup
We audit what you have, fix what is broken, and build a reporting structure that gives you clear answers.
Measurement Audit
We review your GA4 configuration, conversion actions, tag setup, and any existing dashboards to find what is working and what is not.
Fix the Gaps
We rebuild event tracking, fix duplicate or misfiring tags, and connect your Google Ads data to your analytics correctly.
Set Up Reporting
We create a dashboard that shows your most important metrics in plain English so you can make decisions quickly.
Handover and Training
We walk your team through what they are looking at and what to do with it so the data gets used, not ignored.
How This Fits Into the Measured Growth System
Measurement setup is the foundation every other service we offer is built on. Clean tracking means your Google Ads can optimise properly, your SEO efforts can be measured, and your budget can go to what is actually working.
FAQ
What is the difference between this and the Analytics service?
Measurement Setup focuses on getting the foundation right from scratch or from a broken state. The Analytics service includes deeper analysis and ongoing reporting once the foundation is solid.
Do you use Google Tag Manager?
Yes. GTM is the standard approach for clean, maintainable tracking. We set it up as part of any measurement project.
How do I know if my tracking is broken?
Common signs include conversion numbers that don’t match your actual enquiries, sessions in GA4 that seem off, or no data on which pages leads came from.
Can you connect my CRM to my analytics?
Yes. If your CRM has an integration, we can connect it so you can track leads all the way through to closed business.
Ready to Know What Your Marketing Is Actually Doing?
We check your current setup and show you exactly where the gaps are. Free, no obligation.