Chicago LGBTQIA+ group therapy practice fills 8+ therapist schedules.
Outcome
Chicago LGBTQIA+ group therapy practice fills 8+ therapist schedules.
A local group therapy practice used targeted Google Ads to reach the right community and build a waitlist.
At a glance
Industry:
Mental health, group therapy
Services:
Digital roadmap and Digital roadmap
Relationship:
Google Ads campaign for a Chicago therapy group
Story type:
Evidence-led case study
The quick answer
Quick answer
We built a custom Google Ads plan for a Chicago therapy group. By focusing on niche needs and private tracking, we filled schedules for 8+ therapists. The campaign reached a 13.02% click rate and produced a waitlist.
Why this matters
This work used Google Ads strategy, audience segmentation, targeted ad copy, and privacy-friendly tracking to reach a niche community.
The problem
The problem
The practice had open spots for 8 or more therapists. They treat gender identity, couples, trauma, and neurodivergence. They could not reach the right people. Large hospitals dominated search results. Privacy rules also made lead tracking harder.
What we did
The work, step by step
Specialized strategy: We mapped a plan for each therapy type so the ads looked different from hospital ads.
Smart ads: We wrote ads for specific needs like gender affirming care.
That helped build trust with the community quickly.
Private tracking: We set up tracking that followed privacy rules.
It showed what worked without collecting sensitive client data.
Proof, with limits
The proof
13.02% click rate. 76 leads every month. $30 to $55 cost per lead. Note: These results are historical and do not predict future outcomes.* Click rate means the share of people who saw an ad and clicked it. Cost per lead is the ad cost to generate a contact or booking request.
What this does not prove
These results show what happened for this practice during the campaign. They do not guarantee the same results for other clinics or future campaigns. The data does not prove long term client retention or changes in referral patterns.
The lesson
What we learned
Ads that speak to a specific community work better than broad ads. When messaging matches real needs, people trust the practice more. That trust led to more bookings even with big competitors in search.
Service connection
This work used Google Ads strategy, audience segmentation, targeted ad copy, and privacy-friendly tracking to reach a niche community.
Useful next steps
Explore the work behind this story.
Questions before you decide
Frequently asked questions
How did you track leads while protecting privacy?
We used privacy-focused tracking methods that comply with rules and show which ads drove contacts without capturing sensitive client data.
What did the ads focus on?
Ads targeted specific services and needs such as gender affirming care, trauma, neurodivergence, and couples therapy.
What was the cost per lead?
$30 to $55 cost per lead. These figures are historical and may vary.
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