Cut cost per lead from $90.00 to $20.00 for a massage school
Case study
Cut cost per lead from $90.00 to $20.00 for a massage school
Lowered cost per lead from $90.00 to $20.00 in three months by fixing ad copy, updating landing pages, and using data tools. We used AI to find patterns and humans to act on them while following Google health rules.
At a glance
Industry:
Massage education
Services:
Google Ads consulting and Analytics and tracking
Relationship:
Client engagement
Story type:
Evidence-led case study
The quick answer
At a glance
Cost Per Lead: Dropped from $90.00 to $20.00. Timeline: Three months. Ad Success: Over 30% click rate on top ads. Approach: AI data analysis with human expert care.
Why this matters
Work used SDM Google Ads Consultant services and SDM analytics. We combined AI data analysis with human review to meet Google's health and education ad requirements.
The problem
The problem
The school paid too much for each new student lead. Google applies strict rules for health and education ads called YMYL. Ads that do not follow those rules can be disapproved. The school needed lower costs while staying inside Google policy.
What we did
The work, step by step
Gather data.
We reviewed six months of Google Ads data. We checked every click and call to see where budget was spent well and where it was wasted.
Find patterns.
We used AI tools to surface which ads and audiences performed. The tools showed which messages worked and which did not.
Take action.
Our team updated ad copy and landing pages to meet Google policy. We scaled the ads that worked and paused the ones that did not.
Proof, with limits
Proof
Cost per lead dropped from $90.00 to $20.00 in just three months. Some ads reached a 30% click rate. This is much higher than the average for schools.
What this does not prove
These results are historical and do not predict outcomes.
The lesson
What this shows
Data tools can reveal where dollars are wasted. Human review is needed to follow strict ad policies and to write ad copy that speaks to students. High click rates come from clear, relevant messages that match what people want.
Service connection
Work used SDM Google Ads Consultant services and SDM analytics. We combined AI data analysis with human review to meet Google's health and education ad requirements.
Useful next steps
Explore the work behind this story.
Questions before you decide
Frequently asked questions
How long did it take to see these results?
In this case the cost per lead fell over three months. Timelines will vary by account and budget.
How did you keep the ads inside Google rules for health and education?
We updated ad copy and landing pages to meet Google policy and followed the YMYL guidance.
Did you use AI to make changes?
Yes. AI found patterns in the data. Our team reviewed the findings and made the final changes.
Your next move
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